Thursday, October 9, 2014

Who is my audience? {& how to reach them}


Hello! Thanks for visiting Confessions of an Internet Queen again :) Today, I'm going to give you tips on your audience. 

How to find out
Well, who and what is your audience, anyway? 

It's up to you to figure that out. When you created your blog or social media account, who did you think would be interested in you? 

For example, I created my fashion blog for other people interested in fashion, who are generally women from 14+. And I created this blog for, well, you! 

So that's the first step. You've got to identify your audience. Anybody could be interested in your blog, really, but you've got to keep a specific group in mind.

Some questions you could ask yourself to figure this out are "who likes this content?" "Who wants to know this information?" "Who is like me?"

Reaching out 
Now to reach your audience. I'll give more specific tips on using multiple social media platforms later, but if you think you know how to do that, it's a good start. 

If you're running a blog or YouTube channel about gaming, it's probably not going to help a whole lot to advertise your stuff on a Facebook group titled "old ladies love knitting". It's a better idea to advertise in a group for gamers, as long as admins are alright with that kind of thing. 

Advertising is really a big part of becoming popular. No one is going to hear about you if you just post stuff but don't post it anywhere else. Tell your friends about what you're doing, and have them tweet "hey, check out ____'s channel!" or something like that. Hey, maybe your friends already have a ton of Instagram followers and can get you some views!

Personally, I use Polyvore and Quotev very often, because I like fashion and writing.

Bottom Line: before you can start gaining a lot of views, you've got to figure out who your audience is and utilize that information. 
Have anything to add? Send me an email or leave a comment. 


No comments:

Post a Comment